The same holds true of colleges. U.S. News and world report wrote "There were 4,298 degree-granting postsecondary institutions in the U.S. as of the 2017-2018 school year, according to the National Center for Education Statistics." At the end of the day, when we take away the beautiful landscaping and theories on education, we uncover the truth. Colleges are BUSINESSES. I must say, the marketing of the college engine is outstanding. Students sign a 4 year contract to an institution without knowing the actual price and the price is allowed to increase, every year, during those 4 years. https://www.theatlantic.com/education/archive/2017/04/the-business-of-college-marketing/522399/ wrote "With students applying to more schools than ever before—more than one-third now apply to at least seven schools—many seniors are likely weighing multiple offers as well as competing financial-aid packages. As a result, colleges put on a full-court press in these final weeks before the traditional May 1 decision day, hoping a personalized email, a phone call, or a visit to campus with other admitted students will be enough to assure a deposit for the freshman class. But securing that commitment is becoming more difficult by the year for admissions offices nationwide. Yield rates—the number of admitted students who actually attend—have been in a free fall at all but the most elite institutions in recent years. Compounding the low yield rates are stagnant retention rates among first-year students and colleges’ over reliance on tuition dollars as a main source of revenue.
The endless pursuit of students has upended the traditional admissions calendar into a year-round endeavor where both sides try to infer the intentions of the other. What’s more, the increased marketing by colleges doesn’t necessarily mean students make better decisions about which college is best for them, said Nicole Hurd, the founder and chief executive officer of the College Advising Corps, which places recent college graduates in high schools to work as college advisers." It is the misalignment of EMOTIONS in financial decisions that make college a disaster. I know from attending college myself and watching the SAME disaster get played out with my own child.